Giulia LaPlante – NOCO’s 30 Under 30 2025

By: Staff

Financial advisor for Greyrock Wealth Advisors at RBC Wealth Management

29 Years Old • Timnath

Tell us about yourself, your history and how you came to be where you are now.
As the daughter of two immigrants from Brazil, I grew up in Fort Collins with a deep appreciation for hard work, commitment to excellence, community and connection, values that have shaped both my personal and professional journey. I earned a degree in finance and accounting and knew early on that I wanted to use those skills to help others feel confident about their financial futures. After becoming a Certified Financial Planner, I built my career here in Northern Colorado, where I’ve grown from a young advisor into a trusted partner for my clients and an active member of the community.

Explain your career, achievements and professional highlights.
As a financial advisor, I work with individuals, families and business owners to help them make smart, values-based financial decisions. I’m proud to serve on the Larimer County Retirement Board, where I help oversee the retirement plan impacting thousands of local employees. I’m also on a Forbes | SHOOK Best-In-State Wealth Management Team in Fort Collins, mentoring new professionals and hosting educational events that bring together clients, friends and local businesses. These milestones—along with earning my black belt in taekwondo, which taught me perseverance and discipline—have helped shape who I am today.

In what ways do you give back to the community?
Giving back is something I take to heart. I am an active member of the Junior League of Fort Collins, which allows me to work alongside other women in service for local causes. I also mentor aspiring professionals, especially women in finance, and participate in charitable events throughout the year. Hosting a charity golf tournament was a recent highlight: Seeing our community come together for a shared purpose was incredibly fulfilling. Additionally, I’ve organized self-defense classes for women in the community.

What do you consider the biggest accomplishment or challenge you’ve overcome, either professionally or personally?
One of my biggest accomplishments has been earning my Certified Financial Planner professional designation and being part of a client-first practice in an industry that can be both competitive and demanding. It requires dedication, humility and a willingness to show up and keep growing, even on the hard days. Personally, balancing my career ambitions with personal relationships and community service has been a meaningful challenge, one that keeps me grounded and motivated.

Tell us something unique about you.
I’m a black belt in taekwondo, which has taught me the importance of focus, discipline and mental resilience, all traits that show up in personal and professional life every day. I’m also part of a cookbook club with my girlfriends, which keeps me connected to creativity and the community in a different, delicious way.

Where do you see yourself in five years? In 10 years?
In five years, I hope to continue expanding my practice, mentoring the next generations and increasing my involvement in shaping financial literacy efforts locally. In 10 years, I envision leading a highly respected advisory team rooted in Northern Colorado, with a broader reach through educational initiatives, philanthropy and strategic leadership roles.

What piece(s) of advice would you give to your younger self?
Trust your instincts, stay consistent and don’t let imposter syndrome keep you from taking up space. Also, be present. The journey is just as important as the destination, and the people you meet along the way will often be your greatest teachers.

How did you get into taekwondo, and how did that lead you to teach women’s self-defense classes?
I was inspired to get into taekwondo thanks to my dad, a longtime martial artist who introduced me to the concepts and discipline of martial arts at a young age. Continuing to practice taekwondo has also taught me the importance of protecting yourself and others. It started in college when I organized self-defense classes for my sorority sisters to help them feel safer and more empowered. That experience stuck with me, and I’ve continued leading small group sessions ever since. It’s incredibly rewarding to share these tools with others and create a supportive space for women to build strength and confidence, both physically and mentally.

What motivated you to organize golf tournaments specifically for firefighters?
Organizing a charity golf tournament for firefighters aligned closely with some of my personal values: service, gratitude and community. Firefighters in our community sacrifice so much to keep us safe, and this was a way to show our appreciation while offering meaningful financial support through a fun, impactful event. I’m proud to work alongside colleagues who care deeply about giving back.

Local business shoutout:
A local business that has had a big impact on me is Becks’ Martial Arts in Fort Collins, where I currently train in taekwondo. It’s more than a place to practice martial arts: It’s a community that empowers people of all ages to grow, lead and succeed.