Owner of OCM Digital Marketing, host of the Women in CannaBusiness podcast
25 Years Old • Fort Collins
Tell us about yourself, your history and how you came to be where you are now.
Upon graduating from Colorado State University’s marketing program in May 2021, I launched OCM Digital Marketing as a solo LLC. After a 2023 layoff from a cannabis tech content coordinator role, I expanded OCM into a five-person agency serving more than 50 brands within and out of Northern Colorado. I also launched the Women in CannaBusiness podcast in October 2024. On top of that, I mentor CSU undergraduates and am pursuing an online MBA. I’m dedicated to empowering female entrepreneurs, local businesses and plant-based wellness brands.
Explain your career, achievements and professional highlights.
OCM Digital Marketing was launched in September 2021, when I was freshly out of college, and currently serves dozens of small businesses. The Women in CannaBusiness podcast launched a few years later, with 12 episodes produced in season one and eight episodes produced in season two, totaling more than 500 downloads in eight months. I secured a sponsorship with the global vape tech brand Ispire for my first season. I have also led workshops and webinars for local community groups, including NOCO Boss Babes and the NoCo Women’s Professional Collaborator Group.
In what ways do you give back to the community?
I founded and run the FoCo Women’s Cookbook Club, a monthly club gathering more than 15 local women to discuss a featured cookbook and share kitchen tips. Since 2023, I have also provided one-on-one guidance to undergraduate marketing students at CSU, offering resume reviews, networking strategies and real-world project coaching. My podcast, Women in CannaBusiness, supports women in the cannabis industry and amplifies their voices.
I also work closely with social equity licensees within Colorado’s cannabis industry to provide pro bono or discounted services. There has long been a stigma surrounding cannabis and those who consume it. Despite that stigma, the majority of cannabis business owners today are not in the communities most affected by past criminalization—women and people of color remain underrepresented in ownership roles. That’s why I offer discounted marketing services to those suffering from these disparities directly as well as the government-funded organizations that provide services for them.
What do you consider your biggest accomplishment or challenge you’ve overcome, either professionally or personally?
In early 2023, I was laid off from my content coordinator role at a cannabis tech company. Instead of seeing it as a setback, I used it as a catalyst to expand OCM Digital Marketing. Within months, I secured clients across the craft beverage, wellness and boutique retail industries. This taught me resilience, rapid iteration and the power of community support.
Tell us something unique about you.
I combine my love of food and community by hosting a monthly cookbook club. It has taught me that building community around shared passions can spark unexpected collaborations, just as marketing does.
Where do you see yourself in five years? In 10 years?
In five years, OCM Digital Marketing will be a 15-person, full-service agency with pay-per-click, search engine optimization, content and analytics teams operating out of a collaborative, in-person studio, and Women in CannaBusiness will run weekly episodes with 100,000 monthly listens. In 10 years, OCM Digital will be recognized as the top boutique agency for small businesses in the Mountain West. I will also produce a documentary series on women’s leadership in cannabis.
What piece(s) of advice would you give to your younger self?
“Charge based on value, not time.” Early in my career, I underpriced projects out of fear. Fair pricing—reflecting the real return on investment—attracts better clients and inspires you to deliver exceptional results.
“Network before you need it.” I hesitated to reach out to mentors until I “felt ready.” But that old hometown friend who introduced me to LC PhotoStyle? I should’ve connected two years earlier. Relationships compound over time, so get out there and start sowing the seeds now.
Why did you choose cannabis as a niche, particularly helping women market themselves in the cannabis industry?
I saw family impacted by the opioid crisis, and I received prescriptions for menstrual pain and anxiety as a teen, which made me curious about gentler, plant-based alternatives. In high school, DECA competitions ignited my love of marketing as a “sport,” then during college, I interned at a Denver cannabis agency, honing strategy and compliance in a stigmatized field. Focusing on women matters because their experiences and voices in cannabis are often marginalized, yet they drive both wellness innovation and industry growth.
Is the female focus specific to your podcast, or your marketing company too?
Women in CannaBusiness is my dedicated storytelling platform: Each episode spotlights a woman’s journey in cannabis, from navigating health decisions to overcoming industry hurdles, fostering community and reducing stigma. OCM Digital Marketing, though industry agnostic, integrates the same ethos when working with cannabis clients, providing data-driven, ROI-focused campaigns that honor compliance and consumer education. Insights from the podcast inform our agency strategies, while agency expertise amplifies the reach of women-led cannabis ventures.
What motivated you to offer pro bono services to certain clients?
My background in economic development and small business incubation taught me how critical marketing expertise is and how often it’s out of reach for underfunded entrepreneurs. In cannabis, social equity licensees face compounded barriers from the war on drugs: limited capital, mentorship gaps and reduced visibility. Offering them discounted or occasional pro bono services stems from my commitment to leveling the playing field. This not only drives individual business success but also fosters a more diverse, resilient industry. Aligning with my “plants over pills” advocacy, I believe equitable access to marketing resources is essential for correcting historic injustices and enabling women and minority entrepreneurs to thrive in cannabis.
Local business shoutout:
I’m proud to spotlight two Northern Colorado favorites: NOCO Boss Babes, an inspiring community that connects and uplifts female entrepreneurs across the region, and burn. Candle Bar in Old Town Fort Collins, a DIY candle bar that pairs creativity and craftsmanship. Both embody NOCO’s entrepreneurial spirit and empower women, making our community stronger and more vibrant.
