New Belgium’s Prom 2023: A Night Under the Stars brought the opportunity to relive the nostalgia of hooligan high school days as an adult. Upon arrival, prom-goers had their IDs checked by the “principal,” and then joined the crowd on the dance floor. With a disco ball, DIY decor, photo booth, DJ, balloon arch and even pizza in the “cafeteria,” it was a classic prom experience. The brewery embraced the cute and cringey theme by dressing employees as chaperones, serving a fruit punch IPA and selling lapel pins and wristbands by CC’s Flowers. Guests said that the prom night was either their first prom ever, their “prom redo” or a chance to go to prom with their true love.
Photos by Jordan Secher.
