Wolverine Farm launches The Way Cup in Fort Collins, a pilot project toward a citywide reusable cup program
Wolverine Farm will launch The Way Cup—a 12 oz. reusable cup that consumers can purchase for a $12 refundable deposit. Funded in part by a Community Leadership Grant from Fort Collins Environmental Services Department, The Way Cup is the pilot project for what could eventually be a citywide reusable cup program. The Way Cup is a simple and cost-effective alternative meant to reduce our dependence on single-use, disposable cups. When consumers no longer need to use The Way Cup, they can return it to Wolverine Farm Publick House and get a full refund. Returned cups will be washed and sanitized and made available back to the program.
Based on similar programs in Europe, Wolverine Farm will collect data and feedback from the community about the program for six months and will sponsor a town hall meeting for interested parties in 2025 toward building a citywide program. “The Way Cup will not replace our dependence on disposable cups overnight,” says Wolverine Farm Director Todd Simmons, “but sustainability is a direction, not a destination, and our biggest tool for building a better humanity happens to be our own actions.”
In conjunction with the release of The Way Cup, an art installation by local artists Chelsea Gilmore and Chad Seidel will be unveiled at The Publick House, alongside an original song penned by Lucia Hall, formerly of the local teen band No No Betsy, and performed by her and Ophelia Youngberg and Ramona Youngberg, members of local teen punk band, RLY ORY (https://open.spotify.com/album/30NzMAmnM0XaPWXlUYiaIc?si=fbcGGuOFRxSrnw4SWMUbqw).
For more information please visit www.thewaycup.com.