Following the success of “Greeley Unexpected,” a six-year promotional campaign designed to challenge deeply held misperceptions about the namesake Colorado city, officials announced the launch of myGreeley, its next-generation campaign, in March.
Rather than focusing on changing minds, however, the new campaign is more about celebrating the community itself. The myGreeley campaign focuses on bragging points. myGreeley is a fun, organic way to highlight all the things that as Greeley-ites we are proud of, excited about, eager for, or otherwise want to celebrate as a point of pride in our community. The life of this campaign is generated by the people of Greeley – sharing their unique stories and moments that highlight all the great experiences within reach in this community.
“We all have our own reasons for calling Greeley home,” Johnson said. “For some, it’s the small-town vibe with big-city amenities; for others, it’s the cultural diversity. For others, it’s the seemingly limitless opportunities for personal and professional growth. Whatever brought you here – and whatever keeps you here – there’s really no wrong answer,” said Johnson. “That’s what we want to celebrate with myGreeley. This is a special place. And the more we know about it, the more special it seems to get.”
Anyone can visit the myGreeley website at myGreeley.com and share their story. By story, we mean a short little something that highlights a fun learning experience, or learning moment. Something as simple as, “In my Greeley, I learned how to make lotion out of goats’ milk after talking with a local company.” We’ll be featuring select submitted stories on the myGreeley website and social channels. Several lucky folks whose story we feature will win some cool swag just for sharing their story. Greeleyites and Greeley fans can connect and share stories through the website or on Facebook (myGreeley), Instagram (cityofgreeley), Twitter (greeleygov) and YouTube (myGreeley).