Seth Baker
Broker associate and partner with Sears Real Estate
Age: 29
Location: Greeley
Tell us about yourself, your history and how you came to be where you are now.
I’m a Greeley native, and I love being in Northern Colorado with my wife, Bethany, and our 16-month-old daughter, Grey. I got my undergraduate degree from UNC in criminal justice and worked as a private investigator in Chicago when we moved there together in 2019. After a few years of being in the city, we decided to move back to Greeley to establish roots and be closer to family. Now I work with my dad, Steve, who has been a Realtor in Greeley for 30 years, and it’s wonderful.
Explain your career, achievements and professional highlights.
I am a broker associate at Sears Real Estate in Greeley. My dad started at Sears in 1996, and I was fortunate to grow up around a local company that supports the community so tremendously. Some of my highlights include being named one of America’s Best Real Estate Professionals by Real Trends in 2022 and earning recognition as Real Trends’ #1 Small Team in Greeley, #18 Small Team in Colorado and Top 1,000 (#837) Small Teams in the U.S. in 2025.
In what ways do you give back to the community?
I’m the president of the Redeye Rotary Club in Greeley, which is helping fund Greeley-Evans School District 6’s food pantry. I also volunteer at the Weld Food Bank and love getting involved with UNC Athletics via the Roundball Club. My dad and I donate to and volunteer with the Boys & Girls Clubs, The Success Foundation Serving Greeley-Evans Schools, Habitat for Humanity and United Way of Weld County. In addition, I’ve been a counselor and mentor through RYLA, a Rotary-sponsored leadership camp for high school juniors and seniors.
What do you consider your biggest accomplishment or challenge you’ve overcome, either professionally or personally?
Balancing everything is my biggest accomplishment on a consistent basis. Trying to be a present father, a good husband, a good real estate agent and an involved community member requires constant effort, and I’m happy that I have the opportunity and ability to do that. I also take a lot of pride in demonstrating how great it is to live in Greeley.
Where do you see yourself in five years? In 10 years?
I see myself continuing my career in real estate for as many years as I possibly can and plan on being in Northern Colorado my whole life. Within five years, I see myself taking on more leadership roles within the community by joining boards to help nonprofit organizations make decisions that help our community. In 10 years, I hope to see that involvement flourishing.
What piece(s) of advice would you give to your younger self?
Getting involved in the community is so much easier than you might think. Small things go a long way. Greeley prides itself on being a “big small town” with a tight-knit community. I think that feeling of community is upheld by the people who want to always help, and I plan on building upon that idea for many years to come.
Tell us something unique about you.
Other than being left-handed, it’s always fun to have “I used to be a private investigator” in my back pocket. I’ve been a bartender before too, so I love local places like The Kress Cinema & Lounge that can make a phenomenal cocktail.
Why is it important to you to be so involved in the community?
I think community is so much more than just people living next to other people. Having a network of trust is critical when creating a space for people to feel safe, heard and advocated for. If more people can part ways with the notion of “that’s somebody else’s problem” and instead respond accordingly, community starts to really thrive. I feel like I have a duty to be involved in my community and have never felt like there’s an alternative option to just be on the sidelines.
What has your father taught you about business, leadership or life that guides you today?
My dad has led by example when it comes to investing in our community. Watching him give so much of his time and resources to local organizations throughout my life has taught me that leadership isn’t about titles at all. It’s about consistent contributions to the place our family calls home. Showing up when nobody’s watching, following through with what I commit to and leaving something better than I found it are all important lessons that I’ve learned from him, both in life and business.
