The Loveland Downtown District launched its Downtown Discovery, a new winter promotion designed to encourage community members and visitors to explore and support the wide variety of locally owned businesses in downtown Loveland. The promotion runs from Dec. 1, 2025, through Jan. 31, 2026.
During this period, more than 50 participating downtown businesses will hand out Downtown Discovery Cards when a customer makes a purchase. Each Discovery Card includes three different deals to other participating businesses, and customers may select one to redeem. When shoppers redeem a Discovery Card at a participating business, they will receive another card featuring a new set of deals, encouraging continued exploration, return visits and discovery of businesses they may not have visited before. This ongoing exchange is designed to inspire shoppers to keep shopping, dining, discovering new businesses and supporting downtown Loveland throughout the winter season.
How the promotion works
- Make a purchase at any participating downtown business to receive a Downtown Discovery Card.
- Choose one of the three offers listed on the card and redeem it at the designated business.
- Upon redemption, receive a new Discovery Card with three fresh deals—each valid at different downtown locations.
- Continue exploring downtown Loveland and supporting local businesses.
All perks must be redeemed by Feb. 1, 2026. Cards are valid for one-time use, and only one offer may be redeemed per transaction. Some offers may require reservations or have age restrictions in alignment with alcohol service.
Participating businesses
More than 50 businesses are participating, spanning restaurants, boutiques, breweries, cafes, wellness studios, entertainment venues and specialty retailers. A full list is available on the Loveland Downtown District website.
Get involved
To participate, simply shop or dine at any participating business between Dec. 1 and Jan. 31 to receive your first Discovery Card. Each card opens the door to additional experiences and savings throughout downtown Loveland.
For a complete list of participating businesses, promotion rules and additional details, visit downtownloveland.org/downtown-discovery.
