Will Elliott – NOCO’s 30 Under 30 2024

By: Staff

26 years old • Fort Collins

Founder of Unstoppable U Coaching, content creator (Coaching with Will), life coach for kids

What’s your occupation? Explain your career, accomplishments and professional highlights.

For the past five years, I’ve been a leading life coach for tweens and teens all around the world. I’ve helped thousands of kids realize their worth and potential by boosting their confidence, improving their self-talk, teaching them discipline and helping them stay focused. In addition to coaching students, I’ve built a community of more than a million amazing parents across social media platforms. I help them connect with their kids on a deeper level and navigate the crazy rollercoaster of parenting tweens and teens in this digital age.

 

Tell us about yourself, your history and how you came to be where you are now.

I’ve always been driven by the quote, “Become the leader you wish you once had.” Not long ago, I was a struggling teenager. I lacked motivation, dealt with crippling insecurity and felt constant pressure to be perfect because of social media. I hit rock bottom during the COVID-19 pandemic, and in those tough moments, I decided to focus outward. I started posting positive, encouraging videos on social media, which quickly led to opportunities to coach kids one on one, speak at conferences and build a thriving coaching company that impacts millions of families.

 

Tell us something unique about you.

I love endurance sports. I’m a little crazy, I know. I have dreams of competing in Ironman triathlons, marathons, ultramarathons and anything else that will push my limits. I find fulfillment in races, but I also want to lead by example in hopes of encouraging and motivating kids to get outside of their comfort zones.

 

What do you consider the biggest accomplishment or challenge you’ve overcome,
either professionally or personally?

The countless messages from kids saying my content or coaching has changed their lives. Reading testimonials about how I helped a student make progress, improve their screen time or have a small epiphany always brings tears to my eyes, and I’m so grateful for the platform I have.

 

Where do you see yourself in five years? In 10 years?

In five years, Unstoppable U Coaching will have helped more than 100,000 students boost their confidence and motivation. In 10 years, that number will exceed five million. Our vision is to continue making personal growth fun for kids, and we hope to do so with individual coaching, group coaching, virtual camps, online courses and in-person retreats.

 

What piece(s) of advice would you give to your younger self?

Change your perspective on failure. Society teaches us to avoid failure, especially kids. In reality, failure isn’t the opposite of success; it’s part of it. Embrace failures as learning experiences and stepping stones to growth. Keep pushing your limits, don’t give up and never let the fear of failure (or what others think about your failure) hold you back.

What led you to foster the connections between tweens/teens and their parents?

During COVID, I saw how much kids were struggling and how misunderstood they felt by those around them. I noticed that there weren’t many people playing the middleman. It was clear that there was a need for someone who understands what it’s like growing up with Snapchat, Instagram and all the pressures social media brings while also being able to effectively communicate those feelings and stressors to parents. I began growing a passion to bridge the gap and help parents better understand and support their kids in navigating today’s digital landscape.

 

What challenges did you face as a tween/teen, and how do those experiences help you as a life coach for this demographic?

I struggled with three main things that I designed my curriculum around: confidence, motivation and time management. I cared too much about what others thought, which led me to fall into peer pressure. I didn’t see the purpose of many things I was doing, which led to low motivation. I also have ADHD, which made me the world’s greatest procrastinator. To top it off, I felt like the world was telling me that I was alone in all of those struggles. Even though it looked like I was doing OK on the outside, I struggled deeply on the inside. Being able to talk about all of these things in detail allows me to speak the same language as students, gain trust quickly and give relatable advice.