Lemonade Day is a community-wide educational program that provides youth with the opportunity to learn how to start, own and operate their first business…a lemonade stand. Youth are provided with free educational materials through the support of generous local sponsors. They are taught, with the help of a parent, teacher, or mentor how to set goals, create a product, prepare a budget, seek an investor, choose a location, design a marketing plan, and provide customer service. On Saturday, August 26 – Lemonade Day, young entrepreneurs opened for business in public locations throughout the city and competed for prizes offered by local sponsors. They keep the money they earn and are encouraged to spend some, save some for the future, and share some by giving to a local charity of their choice.
Photos by Ben Price, AdSortium Media.
