Pastels on 5th to Color Downtown Loveland for a Good Cause

Chalk art festival benefits Alternatives to Violence

Now in its 13th year, Pastels on 5th is one of Northern Colorado’s most highly anticipated and well-loved events. The free, family-friendly festival brings together artists, businesses and vendors to transform Downtown Loveland into a spectacular sidewalk art gallery. Most importantly, Pastels on 5th serves as a fundraising event for Alternatives to Violence. This year’s festival is scheduled for Saturday, September 9 from 10 a.m.-5 p.m. on 5th Street, between Cleveland and Lincoln avenues in Loveland.

“We love showcasing the talents of so many of our local artists and musicians in a fun, creative and cohesive atmosphere,” says event director, Vicky Paul-Bryant. “The addition of the artisan and food vendors really makes it a great day out for the community to enjoy, all while helping a good cause.”

There is a lot planned for this year’s event:

Chalk Art: Pastels on 5th showcases sidewalk chalk art created by approximately 150 artists. Artists spend hours transforming a sidewalk square into a work of art. Attendees are encouraged to visit the event at different times throughout the day to watch how the chalk art comes to life. Judges select their favorite works of art in juried awards that include cash prizes for the winning artists.

People’s Choice: Attendees can cast their own vote for their favorite art by submitting their choices at https://pastelson5th.org/vote/. It is $1 to vote, and all proceeds go to Alternatives to Violence.

Live Music: The event will feature performances by local favorites. The line-up includes:

Cerise Sprague: 11:30 am

Dave Beegle: 12:45 pm

Girl Crush (featuring Wendy Woo): 2:00 pm

Carnival Hustle: 3:30 pm

The Marketplace: The Marketplace section is made up of artisan goods and food vendors. Attendees will find unique, handmade goods and delicious offerings from local food trucks.

Kids’ Art Area: Children can enjoy creating their own works of art on the sidewalk with provided pastels.

Pastels on 5th is made possible by the generosity of local sponsors and businesses. To learn more about Pastels on 5th, visit pastelson5th.org and follow the Facebook page for updates.

Photo courtesy of Bill Stratton Photography.