The 2026 Face of Wine Sales

By: Staff

The Team

Wilbur’s Total Beverage Wine & Spirits

Founded in 2000 by Mat and Dennis Dinsmore, Wilbur’s Total Beverage is celebrating its 26th year serving the community. As a fifth-generation Northern Colorado family, the Dinsmores advocate for supporting small businesses and local nonprofits. Sometimes there are three generations of family members working at the store at the same time.

Mat fosters a positive work environment where team members can be themselves while providing outstanding customer service. He recognizes his 25 team members as MVPs, as they are proud to bring superior customer service, an unsurpassed selection and competitive pricing to the NOCO community. Many of Wilbur’s team members have been with the business for more than a decade, and three of them are now starting their 26th year.

wilburstotalbeverage.com

Pictured: Mat Dinsmore, Owner